The Maine Campground Owners Association operates one of the busiest tourism websites in Maine, acting as the central clearinghouse for tourists interested in planning a camping trip in Maine. After developing their original site in 2004, they were in need of a significant overhaul both to improve their overall “look and feel” and to simplify management of member data.
In early 2013, Portland Webworks began the task of redeveloping the CampMaine.com website, choosing Drupal as the core CMS for the project, and incorporating additional interactive mapping and ad serving components to meet all of MECOA’s requirements.
The new site, launched in advance of the 2013 tourism season, has proven to be a huge success, yielding significantly improved analytics and increased referrals to the member’s own websites. The incorporation of the OpenX ad server has also provided the organization with the ability to generate direct revenue through ad sales.