Welcome to the August First Tuesday Roundup, the monthly newsletter from GovWebworks. In our focus on online usability this month, we look at how the content migration process can be utilized to make content more useful, and how UX and UI work together to make the online user experience more appealing. We hope you find these posts helpful, and we appreciate your comments and suggestions for future topics.
Our How we use the curated migration process to create user-centered content
By Melissa Coleman – Migrating content is too often the surprise stumbling block in the website development process. Because migration can be a time consuming and thankless effort, the default mode is to automate or copy-paste content from the old site to the new as quickly as possible. While this approach is tempting in the effort to save time and money, we encourage our clients to instead look at migration as an opportunity to improve content for the better. This will in turn improve the entire site. We call this a curated content migration. “Migration is not just about moving the content from A to B,” says Rob Mills, head of content at GatherContent, a UK-based content operations platform. “It is a chance to review the content, look at data behind the page, and do the things that need to be done.” In this effort, we find the following to be the three most important pillars in the curated migration process...
How user experience and user interface design fit together, and why they both matter
By Sarah Crossman and Christopher Prinn – UX and UI are like milk and cookies, better together. And we find the best results come from a discussion between the two. Our work at GovWebworks (GWW) is primarily with government and non-profit organizations, and while each client is different, we often find similar challenges from project to project. When designing for public sector sites and applications, we layer business analytics and knowledge about users with graphics. Form may follow function, but both are needed to create the best experiences for users. Each project we take on starts with UX – analysis of user workflows, user personas and needs, information architecture and content organization, positioning and proximity of elements, wireframes. Then we move on to the UI – look and feel, presentation, interactivity and other graphic elements. Our UI designers are fluent in the discipline of UX, and our UXers have visual design chops, but for the most part we bring our individual expertise to our projects so that our client designs benefit from both. In this post, we wanted to take a look at some common design challenges and how our UX team, represented by Sarah Crossman, and UI team, lead by Christopher Prinn, work together to solve them...
In Other News
Current articles/videos of interest across the web (in case you missed them):
- What is content design?: Content design is answering a user need in the best way for the user to consume it... - via Sarah Richards
- Combining Our UX Metrics With Compelling, Emotional Stories: We don’t want our users to become frustrated. Delivering non-frustrating designs takes hard work... - via Jared M. Spool